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  <title>DSpace Collection:</title>
  <link rel="alternate" href="http://localhost:8080/xmlui/handle/123456789/3719" />
  <subtitle />
  <id>http://localhost:8080/xmlui/handle/123456789/3719</id>
  <updated>2026-10-23T09:02:48Z</updated>
  <dc:date>2026-10-23T09:02:48Z</dc:date>
  <entry>
    <title>Strategic Marketing Market-Oriented Corporate and Business Unit Planning</title>
    <link rel="alternate" href="http://localhost:8080/xmlui/handle/123456789/9652" />
    <author>
      <name>Torsten Tomczak, Sven Reinecke</name>
    </author>
    <id>http://localhost:8080/xmlui/handle/123456789/9652</id>
    <updated>2026-10-22T14:20:22Z</updated>
    <published>2018-01-01T00:00:00Z</published>
    <summary type="text">Title: Strategic Marketing Market-Oriented Corporate and Business Unit Planning
Authors: Torsten Tomczak, Sven Reinecke</summary>
    <dc:date>2018-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Strategic Marketing Planning</title>
    <link rel="alternate" href="http://localhost:8080/xmlui/handle/123456789/9651" />
    <author>
      <name>Colin Gilligan, Richard M. S. Wilson</name>
    </author>
    <id>http://localhost:8080/xmlui/handle/123456789/9651</id>
    <updated>2026-10-22T14:09:51Z</updated>
    <published>2003-01-01T00:00:00Z</published>
    <summary type="text">Title: Strategic Marketing Planning
Authors: Colin Gilligan, Richard M. S. Wilson</summary>
    <dc:date>2003-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Services Marketing Concepts, Strategies, &amp; Cases                     4th.ed.</title>
    <link rel="alternate" href="http://localhost:8080/xmlui/handle/123456789/9650" />
    <author>
      <name>HOFFMAN, . BATESON, JOHN E. G K. DOUGLAS</name>
    </author>
    <id>http://localhost:8080/xmlui/handle/123456789/9650</id>
    <updated>2026-10-22T14:06:45Z</updated>
    <published>2011-01-01T00:00:00Z</published>
    <summary type="text">Title: Services Marketing Concepts, Strategies, &amp; Cases                     4th.ed.
Authors: HOFFMAN, . BATESON, JOHN E. G K. DOUGLAS</summary>
    <dc:date>2011-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>MANAGING PEOPLE AND ORGANIZATIONS: PETER DRUCKER’S LEGACY</title>
    <link rel="alternate" href="http://localhost:8080/xmlui/handle/123456789/9649" />
    <author>
      <name>STEIN, GUIDO</name>
    </author>
    <id>http://localhost:8080/xmlui/handle/123456789/9649</id>
    <updated>2026-10-22T13:58:59Z</updated>
    <published>2010-01-01T00:00:00Z</published>
    <summary type="text">Title: MANAGING PEOPLE AND ORGANIZATIONS: PETER DRUCKER’S LEGACY
Authors: STEIN, GUIDO</summary>
    <dc:date>2010-01-01T00:00:00Z</dc:date>
  </entry>
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