Addis College

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Issue Date	Title	Author(s)
2010	THE STRATEGIC DRUCKER Growth Strategies and Marketing Insights from The Works of Peter Drucker	Swaim, Robert W.
2011	The Globalization Paradox: Why Global Markets, States, and Democracy Can’t Coexist	Rodrik , Dani
2008	Strategic Marketing: Planning and Control 3rd ed.	Drummond, Ensor, John Graeme; Ashford, Ruth
2018	Strategic Marketing Market-Oriented Corporate and Business Unit Planning	Tomczak , Reinecke, SvenTorsten; Kuss, Alfred
2003	Strategic Marketing Planning	Gilligan, Wilson, Richard M. S. Colin
2011	Services Marketing: Concepts, Strategies, and Cases, 4th.ed	HOFFMAN, BATESON, JOHN E. G. K. DOUGLAS
1999	Relationship Marketing Strategy and implementation	Peck, Helen ... {et al}
2015	Principles of Marketing	Saylor.org
2008	Marketing Strategy Masterclass: The 100 questions you need to answer to create your own winning marketing strategy	Fifield, Paul
2014	Marketing for Hospitality and Tourism 6th Ed.	Kotler Bowen Make
2003	The Marketing Book 5th Ed.	BAKER, MICHAEL J.
2010	MANAGING PEOPLE AND ORGANIZATIONS: PETER DRUCKER’S LEGACY	STEIN, GUIDO
2016	Marketing Management, global edition 15th.ed.	Kotler, Keller, Kevin Lane Philip
2015	Introduction to statistical data analysis with R	Kohl, Matthias
2014	International Corporate Finance: Value Creation with Currency Derivatives in Global Capital Markets	Jacqu, Laurent L.
2012	Market SMart: How to Gain CuStoMerS and inCreaSe ProfitS witH B2B MarketinG	Shepherd, Lisa
2008	GUERRILLA SELLING 2.0: Unconventional Weapons and Tactics for Increasing Your Sales 2nd.ed.	Jay Conrad Levinson, Orvel Ray Wilson; Bill Gallagher
2009	Global Marketing: Foreign Entry, Local Marketing, Global Management 5th.ed.	Johansson, Johny K.
2017	Global Brand Strategy World-wise Marketing in the Age of Branding	Steenkamp, Jan-Benedict
2004	Fundamentals of Business Marketing Research	Reid, Plank, Richard E. David A.