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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/6158
Title: Global Brand Strategy World-wise Marketing in the Age of Branding
Authors: Steenkamp, Jan-Benedict
Keywords: Brand Strategy
Issue Date: 2017
Publisher: Palgrave Macmillan
URI: http://localhost:8080/xmlui/handle/123456789/6158
ISBN: 2016955973
Appears in Collections:Business Management & Project management

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