Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/6158Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Steenkamp, Jan-Benedict | - |
| dc.date.accessioned | 2025-08-05T13:23:26Z | - |
| dc.date.available | 2025-08-05T13:23:26Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.isbn | 2016955973 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/6158 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Palgrave Macmillan | en_US |
| dc.subject | Brand Strategy | en_US |
| dc.title | Global Brand Strategy World-wise Marketing in the Age of Branding | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Business Management & Project management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Global Brand Strategy_ World-wise Marketing in the Age of Branding ( PDFDrive ).pdf | 9.56 MB | Adobe PDF | View/Open |
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