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dc.contributor.authorSteenkamp, Jan-Benedict-
dc.date.accessioned2025-08-05T13:23:26Z-
dc.date.available2025-08-05T13:23:26Z-
dc.date.issued2017-
dc.identifier.isbn2016955973-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/6158-
dc.language.isoenen_US
dc.publisherPalgrave Macmillanen_US
dc.subjectBrand Strategyen_US
dc.titleGlobal Brand Strategy World-wise Marketing in the Age of Brandingen_US
dc.typeBooken_US
Appears in Collections:Business Management & Project management

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