Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/6205Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Tomczak , Reinecke, SvenTorsten | - |
| dc.contributor.author | Kuss, Alfred | - |
| dc.date.accessioned | 2025-08-07T08:14:35Z | - |
| dc.date.available | 2025-08-07T08:14:35Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.isbn | 978-3-658-18416-2 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/6205 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Springer | en_US |
| dc.subject | Strategic Marketing | en_US |
| dc.title | Strategic Marketing Market-Oriented Corporate and Business Unit Planning | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Business Management & Project management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Strategic Marketing_ Market-Oriented Corporate and Business Unit Planning ( PDFDrive ).pdf | 8.66 MB | Adobe PDF | View/Open |
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