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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/6209
Title: Total Relationship Marketing 3rd.ed.
Authors: Gummesson, Evert
Keywords: Marketing Strategy
Issue Date: 2008
Publisher: Butterworth-Heinemann
URI: http://localhost:8080/xmlui/handle/123456789/6209
ISBN: 978-0-7506-8633-4
Appears in Collections:Business Management & Project management

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Total Relationship Marketing, Third Edition_ Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy ( PDFDrive ).pdf2.04 MBAdobe PDFView/Open
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