1. Addis College
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  3. Business Management & Project management
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/7867
Title: THE NEW STRATEGIC BRAND MANAGEMENT: Creating and Sustaining Brand Equity Long Term 4TH.ED.
Authors: JEAN-NOËL KAPFERER
Keywords: Brand name products–Management.
Issue Date: 2008
Publisher: Kogan Page
URI: http://localhost:8080/xmlui/handle/123456789/7867
ISBN: 978 0 7494 5085 4
Appears in Collections:Business Management & Project management

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