1. Addis College
  2. Digital Library
  3. Business Management & Project management
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/7867
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dc.contributor.authorJEAN-NOËL KAPFERER-
dc.date.accessioned2026-02-02T14:16:09Z-
dc.date.available2026-02-02T14:16:09Z-
dc.date.issued2008-
dc.identifier.isbn978 0 7494 5085 4-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/7867-
dc.language.isoenen_US
dc.publisherKogan Pageen_US
dc.subjectBrand name products–Management.en_US
dc.titleTHE NEW STRATEGIC BRAND MANAGEMENT: Creating and Sustaining Brand Equity Long Term 4TH.ED.en_US
dc.typeBooken_US
Appears in Collections:Business Management & Project management

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