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dc.contributor.authorW. Chan Kim, Renée Mauborgne-
dc.date.accessioned2026-08-18T09:29:20Z-
dc.date.available2026-08-18T09:29:20Z-
dc.date.issued2005-
dc.identifier.isbn1-59139-619-0-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/9136-
dc.language.isoenen_US
dc.publisherHARVARD BUSINESS SCHOOL PRESSen_US
dc.subjectNew products.en_US
dc.subjectMarket segmentation.en_US
dc.titleBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevanten_US
dc.typeBooken_US
Appears in Collections:Business Management & Project management

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