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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/9136
Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Authors: W. Chan Kim, Renée Mauborgne
Keywords: New products.
Market segmentation.
Issue Date: 2005
Publisher: HARVARD BUSINESS SCHOOL PRESS
URI: http://localhost:8080/xmlui/handle/123456789/9136
ISBN: 1-59139-619-0
Appears in Collections:Business Management & Project management

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