Addis College
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/9462| Title: | Qualitative Research Methods in Public Relations and Marketing Communications |
| Authors: | Christine Daymon, Immy Holloway |
| Keywords: | Corporations–Public relations–Research–Methodology Public relations–Research–Methodology Marketing research–Methodology Qualitative research. |
| Issue Date: | 2002 |
| Publisher: | Routledge |
| URI: | http://localhost:8080/xmlui/handle/123456789/9462 |
| ISBN: | 0-415-22273-7 |
| Appears in Collections: | Business Management & Project management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| [C._Daymon]_Qualitative_Research_Methods_in_Public(BookFi.org).pdf | 1.02 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.